Research & Insights

WACO, Texas (April 23, 2020) – A Baylor University marketing professor and advertising expert has created a list of brands and commercials she says are “stellar examples of empowered storytelling” during this time of pandemic. “‘Empowered storytelling’ is an emotional and powerful approach for brands who want a deeper emotional connection with their consumers,” said Tyrha … Read more

“From her early career days in the entertainment industry, Dr. Tyrha Lindsey-Warren, clinical assistant professor of marketing in Baylor’s Hankamer School of Business, learned the impact of storytelling. Experiences at NBC, the Academy of Television Arts and Sciences, Creative Artists Agency and Quincy Jones-David Salzman Entertainment shaped her insights when she made a career pivot … Read more