Apple, Dove and Walmart Lead Top-10 List of Brands That Master “Empowered Storytelling” During Pandemic, Baylor Ad Expert Says

WACO, Texas (April 23, 2020) – A Baylor University marketing professor and advertising expert has created a list of brands and commercials she says are “stellar examples of empowered storytelling” during this time of pandemic.

“‘Empowered storytelling’ is an emotional and powerful approach for brands who want a deeper emotional connection with their consumers,” said Tyrha Lindsey-Warren, Ph.D., clinical assistant professor of marketing in Baylor’s Hankamer School of Business. “These brands are not selling anything, but rather they’re articulating their values and showing their great support and compassion for their customers during these difficult times.”…

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Academics – Tyrha Lindsey – Marketing professor – HSB – Advertising – Faculty photo project – Hankamer School of Business – 09/29/2017 – Student, Classrooms, Labs – Foster Campus

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