Dr. Tyrha M. Lindsey-Warren
Award-Winning Marketing/Communications Executive and Consumer Behavior Scholar / Media & Branding Coach / International Speaker / Media Personality / NIL Advisor
to student athletes
Empowering Edu-tainment Encouraging Empowered Storytelling Belonging Good Disruption
Dr. Tyrha Lindsey-Warren has built a multi-faceted career based on different aspects of entertainment. As a professional jazz singer, she knows first-hand the power of connecting with the audience.
Dr. Tyrha
M. Lindsey-
Warren
As a professor of Marketing
she knows the power of infusing
Public Relations and Marketing
techniques with the nuances of storytelling, something she learned firsthand from her time spent working for organizations like Quincy Jones! David Salzman, Creative Artist Agency and UniWorld Group. As a Managing Director of L.A.I. Communications, award-winning boutique marketing and public relations consultancy, she knows the importance of creating raving fans.
Dr. Tyrha’s years of varied business experiences enable her to provide her students with “real life” business situations and experience, fulfilling her goal to be the “Professor she never had.”
Long a fan of inspiring and wholesome stories, Dr. Tyrha founded the Waco Family & Faith International Film Festival to provide a platform for emerging, as well as established, filmmakers. The festival recently expanded to Florida and Nigeria and will launch in Colorado in 2023. She is also producing the feature film adaptation of an award-winning book.
Her specialization of “empowered storytelling” continues to gain prominence with the continued
rise and influence of content marketing as a strategy for brands large and small. Dr. Tyrha speaks on Empowered Storytelling, as well as her own story, “How my experience as a jazz singer prepared me for entrepreneurship and academia.”
Dr. Tyrha received her Bachelor of Science from Northwestern University, her Masters of Business Administration from the Peter F. Drucker School of Management at Claremont Graduate University, and a PhD in Marketing from Rutgers University. She is married to Sidney Warren, a successful restaurant entreprenuer.
in the news
Featured Presenter of three sessions on effective communications, branding and storytelling, NASA’s ASCEND 2020 Conference, (November 16-18, 2020).
Featured Guest, “Downtown Business News,” on KWBU-103.3FM (NPR), (September 4, 2020).
Featured Guest, “Center Court,” Produced by Mark Cuban’s Heroes Foundation, (August 20, 2020).
Featured Panelist, SAMSUNG US “Juneteenth: The Meaning, Celebration and the Importance,”
(June 19, 2020).
“Focus On Filmmaking: Dr Tyrha M. Lindsey-Warren,” Davilanda Christian Lifestyle, (May 2020).
“Feature: ‘Inspired Women’ – Dr. Tyrha Lindsey-Warren, ‘The Edutainer,’ – Wacoan Magazine – April Issue (April 2020).
“Along Fifth: Tyrha Lindsey-Warren, Baylor Connections on Edu-tainment and empowered storytelling,” Baylor Magazine, (Winter 2020).
“Reel Values: Waco Family & Faith Film Fest debuts at Hippodrome,” by Carl Hoover, Waco Tribune and Herald, (February 5, 2020).
“Family and Faith Festival Makes February Debut,” by Carl Hoover, Waco Tribune and Herald, (December 18, 2019).
“Baylor Business Review: An Interview with Dr. Tyrha Lindsey-Warren” on KWBU-103.3FM (NPR), (December 2019).
“A Discussion on Media Dictates in Advertising with Dr. J.P. James and Dr. Tyrha M. Lindsey-Warren” by Adam Jacobson for Hispanic Radio Podcast, (November 9, 2018).
“HISPANIC CMO FIRSTTHOUGHT™ – Tackling Prejudices, and Dictates” by Adam R Jacobson, Publisher, Hispanic Market Overview, Hispanic CMO Magazine, (November 2018).
“Dr. Tyrha Lindsey-Warren Joins Baylor Marketing Faculty,” Anchor News, (October 2017).