“From her early career days in the entertainment industry, Dr. Tyrha Lindsey-Warren, clinical assistant professor of marketing in Baylor’s Hankamer School of Business, learned the impact of storytelling. Experiences at NBC, the Academy of Television Arts and Sciences, Creative Artists Agency and Quincy Jones-David Salzman Entertainment shaped her insights when she made a career pivot to business and marketing.
Today, Baylor students benefit from her insights and research in film, advertising and entertainment, narrative transportation theory, multicultural media, and storytelling and consumer behavior. On an episode of Baylor Connections, a weekly radio show and podcast highlighting University people and programs, Lindsey-Warren discussed the ways businesses can bridge information and entertainment to reach increasingly distracted audiences…”
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