Dr. Tyrha M. Lindsey-Warren
Award-Winning Marketing/Communications Executive and Consumer Behavior Scholar / Media & Branding Coach / International Speaker / Media Personality / NIL Advisor
to student athletes
Empowering Edu-tainment Encouraging Empowered Storytelling Belonging Good Disruption
i. Dr. Tyrha M. Lindsey-Warren has built a multi-faceted 25-year career based on different aspects of Marketing and Entertainment. As a professional jazz singer, she knows first-hand the power of connecting with the audience.
Dr. Tyrha
M. Lindsey-
Warren
As a Professor of Marketing at Baylor University, she knows the power of infusing Public Relations and Marketing techniques with the nuances of storytelling, something she learned firsthand from her time spent working as a Marketing and PR Executive for organizations like Quincy Jones*David Salzman, Creative Artist Agency, Alvin Ailey American Dance Theater, the United States Tennis Association, and UniWorld Group. Hence, as a Managing Director of L.A.I. Communications, an award-winning boutique marketing, special events, research, public relations consultancy and management firm, she knows the importance of creating raving fans and building brands!
Dr. Lindsey-Warren speaks nationally on the topics of DEI and multicultural marketing, social media, public relations and fundraising. She has done so for Americans for the Arts, Broward County for the Arts, the Institute of Public Relations, SAMSUNG, the YMCA of the Rockies, Dolby Sound, and The Junior League, to name a few. Dr. Lindsey-Warren also lectures on Advertising and Promotions, Consumer Behavior, and Effective Communications. Her research streams are rooted in “empowered storytelling,” “health edu-tainment,” media and advertising, emotional contagion (word-of-mouth), and the business of Hollywood. Dr. Lindsey-Warren has published articles that have appeared in the Journal of Advertising Research, the Journal of Cultural Marketing Strategy, Journal of the Association of Consumer Research, Advertising Society Quarterly, the Journal of Academic Marketing Education, and in the books, “Entertainment Values,” published by Palgrave UK and “Marketing Strategy and Management,” published by SAGE.
Honors and awards include the 2022 ATHENA Leadership Award, 2022 Baylor University’s AIM Leadership Program, 2021 Baylor University’s Gold Neighbor Award, 2014 American Marketing Association’s Valuing Diversity Scholarship, 2012 Network Journal Magazine’s 40 Under Forty Award, 2009 Leadership Westchester (NY) Fellow from the Volunteer Center of The United Way, 2008 “People To Watch” Award from the YWCA of White Plains/Central Westchester (New York), 2009/2008/2007 Big W Gold Awards for Best Marketing and PR Campaigns from the Advertising Club of Westchester (New York), 2005 Feature in Black Enterprise Magazine, 2004 Cincinnati Herald Nefertiti Award, 2003 Who’s Who in Black Cincinnati, 2002 YWCA Rising Star, National Academy of Television Arts and Sciences Summer Fellow, National Coca Cola Scholar, among many others.
Originally from Cincinnati, Ohio, Dr. Lindsey-Warren received her Bachelor of Science in Radio/TV/Film and a Certificate in Musical Theater from Northwestern University in Evanston, Illinois and her Masters of Business Administration (MBA) degree with a concentration in Marketing from the Peter F. Drucker School of Management at Claremont Graduate University in Claremont, California. In 2017, she graduated with her Ph.D in Marketing from Rutgers Business School in New Brunswick, New Jersey.
in the news
Featured Presenter of three sessions on effective communications, branding and storytelling, NASA’s ASCEND 2020 Conference, (November 16-18, 2020).
Featured Guest, “Downtown Business News,” on KWBU-103.3FM (NPR), (September 4, 2020).
Featured Guest, “Center Court,” Produced by Mark Cuban’s Heroes Foundation, (August 20, 2020).
Featured Panelist, SAMSUNG US “Juneteenth: The Meaning, Celebration and the Importance,”
(June 19, 2020).
“Focus On Filmmaking: Dr Tyrha M. Lindsey-Warren,” Davilanda Christian Lifestyle, (May 2020).
“Feature: ‘Inspired Women’ – Dr. Tyrha Lindsey-Warren, ‘The Edutainer,’ – Wacoan Magazine – April Issue (April 2020).
“Along Fifth: Tyrha Lindsey-Warren, Baylor Connections on Edu-tainment and empowered storytelling,” Baylor Magazine, (Winter 2020).
“Reel Values: Waco Family & Faith Film Fest debuts at Hippodrome,” by Carl Hoover, Waco Tribune and Herald, (February 5, 2020).
“Family and Faith Festival Makes February Debut,” by Carl Hoover, Waco Tribune and Herald, (December 18, 2019).
“Baylor Business Review: An Interview with Dr. Tyrha Lindsey-Warren” on KWBU-103.3FM (NPR), (December 2019).
“A Discussion on Media Dictates in Advertising with Dr. J.P. James and Dr. Tyrha M. Lindsey-Warren” by Adam Jacobson for Hispanic Radio Podcast, (November 9, 2018).
“HISPANIC CMO FIRSTTHOUGHT™ – Tackling Prejudices, and Dictates” by Adam R Jacobson, Publisher, Hispanic Market Overview, Hispanic CMO Magazine, (November 2018).
“Dr. Tyrha Lindsey-Warren Joins Baylor Marketing Faculty,” Anchor News, (October 2017).