L.A.I. Communications is the Agency of Record for CURLS, which is an international beauty brand that manufactures over 40 skews of natural hair care products, primarily targeting women of color. In this capacity, L.A.I. Communications handles all public relations for the company in the U.S. overseeing media relations and cultivation, development of PR tools (e.g., press releases, media kits, social media graphics, social media posts, media interviews, influencer events, product launches) as well as handles the personal PR for its CEO and Founder, Mahisha Dellinger. On the advertising side, the company also negotiates with managers and agencies regarding celebrity endorsements as well as identifies and coordinates speaking and sampling opportunities at high profile events from the BET Awards to T.D. Jakes